Schroon River Store, Schroon River, N.Y. 801.

Schroon River Store, Schroon River, N.Y. 801.

View of a roadside store and gas station plastered with advertisements. Several people stand outside looking at the photographer. A sign identifies this as L.M. Hozley's Store on Main Street. This image is part of a series made by one of the three Eastern Illustrating & Publishing Company photographers assigned to New England or upstate New York. The glass plates would be sent back to Belfast, Maine, and processed into postcards at the printing plant on High Street. The building appears to be a two-story Greek Revival house that has been converted to commercial use: it is the precursor of the present-day convenience store. Decades before the construction of the New York Thruway, Hozley's Schroon River Store on Main Street was en route for an increasing number of Adirondacks-bound driving tourists needing gas and provisions. A woman stands on a balcony above the storefront overlooking the road. The Eastern photographer has likely asked her and the proprietor and other people, including a little girl, who happened to be there to pose for the image. Several gas pumps stand in front, vying for the passerby to see their Socony fuel signs amongst the many other placards advertising a 2 cent Discount for Cash, Gargoyle's Mobil Oil, Drinks, Trojoy Ice Cream, Salada Tea, Campbell's Soup, and Old Gold Cigarettes.